Event

Writing for impact is vital if we want to get the response we seek from our writing.

This course is a practical dive into the structure and principles of writing for impact. We share specific tools and strategies that you can use immediately to improve your writing.

The course is a lively 2.5 hour session (with a break!).

About the course
Writing for impact is vital for any organisation concerned about written communication. Put simply, poor writing wastes time and money. Confused colleagues can end up doing the wrong work. It can hurt your organisation’s brand. Great ideas can be lost in the swamp of badly written emails. Endless re-writes of reports are the bane of many people’s lives! Janet will share practical tools and strategies that you can use to immediately improve your writing. Participants go through a series of exercises and processes to embed their learning. This training is applicable to any written document such as reports, emails and proposals.

Participants leave this course with a clear understanding of how to make changes in their written communication so they can get the response they want each time they write.

Course Content
Structure of Writing for Impact
6 Principles of Writing for Impact
These sessions include practical application of the content via group work and some individual work.

Learning Objectives
Understand the structure for writing for impact in any sector.
Understand how to use the 6 Principles everyday in your writing to get the response you seek.

Trainer Profile – Janet Whitelaw-Jones

Janet has significant experience in the international development and social impact sector and has a background in strategy development and MEL. As a founder and consultant at Turas Partners; Janet helps organisations and individuals get clarity on their impact. Janet and the team at Turas Partners enjoy connecting people, ideas, and ways of working across sectors to enable positive social change.

Janet has written proposals, pitches, reports and presentations since the start of her career and now uses her experience to teach others how to Write for Impact. Writing for impact is one of the most crucial skills professionals working in international development and the social impact sector can develop. But it is often overlooked and perhaps assumed. Janet has taught this course to many teams and individuals over the years and is looking forward to sharing it with you!

Get tickets for this training HERE

For any questions email Emma at info@swidn.org.uk